Strategy
Brand strategy.
Brand strategy, positioning and marketing plan: experience design to give the brand a direction.
How we work
We start with a meeting with the decision-makers: objectives, market, competitors, real strengths. From there we build the positioning and translate it into a marketing plan with priorities, channels and timelines. Every choice is set down in a document that stays with the company and guides suppliers, internal and external.
Who it's for
Businesses that are growing or changing: a new product, a foreign market, a generational handover, a brand that no longer represents the company. We often work with industrial SMEs and sports organisations, where the strategy has to fit into a few clear pages.
What you get
A positioning shared by management, a marketing plan with budget and priorities, and clear criteria for assessing every future proposal: website, campaigns, trade fairs, content. Fewer case-by-case decisions, more consistency in everything the company communicates.
What it includes.
Brand strategy and positioning
The role of the brand in the market and in customers' lives.
Marketing plan
Research, competition, mission, pricing, budget across three tiers, measurable objectives.
Experience design
Products and services taken apart, reassembled and handed back stronger.
Projects with this service.
The other services in this area.
naming, logo and corporate identity, trademark and brand book.
Go to Identity Designcatalogues and brochures, packaging and labelling, campaigns and print ads, and point of sale.
Go to Design Reputationbrand reputation and internal branding.
Go to Reputation Apparelheat transfer vinyl, DTF printing, sublimation and every kind of garment.
Go to Apparel The whole Brand & design areaWe give ideas a soul and the brand a direction.
Go to Brand & design