COMPO EXPERT Italia: concept, graphic design and layout of the 2027 calendar, twelve months and twelve themes on work in the field. By Unlead.

The client

COMPO EXPERT Italia is based in Milan and offers fertilisers and solutions for the nutrition of crops, urban green spaces and turf. It supports growers, agronomists and dealers with trials, measurements and assistance in the field.

The brief

A calendar that would be more than a list of days: twelve months to tell how the company works, with photographs of its activities, and room to present a new product, the Magna® SP fertilisers.

The approach

We wrote the concept: a theme for every month, with a title and a short text, from knowledge to field trials, from climate challenges to greener cities, through to the next generations. Then the graphic design and layout of the sixteen pages, in a 22 × 48 cm format. Each month has its own colour, which marks the text band, the title, Sundays and holidays and the name of the month; the company's photographs are mounted like instant prints above the band, next to the COMPO EXPERT character. The cover and the Magna® SP page open the calendar; the 2028 calendar and the back cover with the products close it.