Dr. Samuele Brusatori — Logo e immagine coordinata
Two initials, one mark.
Dr. Samuele Brusatori: logo and corporate identity for a clinical nutrition and anti-ageing medicine practice, from the folder to the plaque. By Unlead.
- Client
- Dr. Samuele Brusatori
- Based in
- Magenta (MI)
- Sector
- Health
- Services
- Identity
- Online
- samuelebrusatori.it ↗
The project
The mark of a clinical nutrition and anti-ageing medicine practice: the SB monogram and a corporate identity, from the folder to the plaque
The client
Dr. Samuele Brusatori is a physician who sees patients at his practice in Magenta, Via Trieste 62, working in clinical nutrition and anti-ageing medicine. We also developed his website, which we host on Unlead Cloud.
The brief
Give the practice a recognisable mark and use it the same way on everything patients see: the plaque, the document folder, the website.
The approach
We designed the logo: the initials S and B side by side, the S in aqua green and the B in light grey, with the name and the specialty, “Nutrizione Clinica e Medicina Antiaging”, in a light typeface. The mark has a full and a compact version, both also in negative on a green background. From there we developed the corporate identity: the pocket folder, green on the back with the contact details and white on the front with the monogram and a diagonal band, and the practice plaque, 38 × 26 cm, with the website, social channels and the number for appointments.
- 2brand colours
- 4logo versions
- 38 × 26 cmthe practice plaque
Project images
The results.
- +A recognisable mark, from the plaque to the websitemore a recognisable mark, from the plaque to the website
- +The same colours and typefaces on every materialmore the same colours and typefaces on every material
- +Versions ready for light and dark backgroundsmore versions ready for light and dark backgrounds
Our process, on every project
- 01AnalysisThe market, the business and who will use the result: we understand where we are starting from.
- 02FeasibilityNeeds, costs and benefits compared, to choose the right solution.
- 03DesignThe solution designed in detail and agreed before it is produced.
- 04ProductionGraphics, photos, video or code, checked against the agreed requirements.
- 05LaunchGo-live or delivery, with training for those who will use it.
- 06ManagementSupport, measurement of results and ongoing improvements.