From Magenta to the whole world.
The websites, catalogues, videos and platforms we produce work every day in our clients' sales networks, across five continents.
Europe24
Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, United Kingdom.
Americas12
Argentina, Bolivia, Brazil, Chile, Costa Rica, Ecuador, Guatemala, Panama, Peru, United States, Uruguay, Venezuela.
Asia and Middle East9
China, India, Japan, Kuwait, Lebanon, Singapore, Sri Lanka, Thailand, United Arab Emirates.
Africa and Oceania4
Australia, Egypt, Morocco, New Zealand.
Studio — Unlead di Gabriele Giudici
Exploring new worlds.
Unlead is a communication agency, a graphic design studio, a web agency and an IT partner. We work for clients all over the world with a strong sense of belonging to Italy.
- Based in
- Magenta (Milan)
- Work
- 35 progetti
- Partners
- Google, Microsoft, Kaspersky
The studio
An integrated communication agency in Magenta: brand, photo and video, web and marketing, IT, with a single senior point of contact
About us
Unlead is a communication agency, a graphic design studio, a web agency and an IT partner. We started in 1998 with film photography, from a view camera with 10×12 sheet film to 35 mm and 6×6, and moved to digital in 1999. Today we work with companies in Italy and on projects in 49 countries, from motorsport to industry to food.
How we work
A single senior point of contact brings together strategy, creativity, development and infrastructure. Every project follows the same six phases, from analysis to management, and the person who designs it is also the one who looks after it over time.
What we do in-house
The font on this site, the logo, the cloud our systems run on and the ERA software: before we propose anything to clients, we build it and use it ourselves.
- 1998our first job, on a view camera
- 25+years of experience
- 49countries reached by our projects
- 4areas, one point of contact
We embrace the future, relying on our skills. We are an unusual lead.
Embracing the future.
We follow change closely: cloud, automation, artificial intelligence, new visual languages. We adopt them when they genuinely serve the client, not when they are on trend.
Building on our skills.
The future is met with craft. Strategy, design, code and infrastructure are skills we have practised every day, in-house, for more than twenty-five years.
An unusual lead.
We don't follow the line, and we don't ask our clients to. A single senior point of contact holds everything together, from brand to IT, and is accountable for the results.
We do it to ourselves first.
We treat Unlead as our most demanding client. Everything we propose, we have first built and tested for ourselves.
- Our cloudUnlead Cloud was created to run our own systems, 100% in the cloud, before hosting our clients'.
- Our typefaceVarco, the font on this site, is designed in-house, letter by letter.
- Our markThe dragon and the logotype come from hand-drawn studies, later reduced to a solid mark.
- Our backgroundDigital since 1999, when the first digital camera had only just arrived.
5% pro bono.
Every year we devote 5% of our work to pro bono projects.
We support local activities and initiatives by providing services and materials free of charge or at reduced rates.
Energy self-sufficiency with solar power and battery storage. Our Carbon Commitment: less waste, more efficiency and a four-day week.
SustainabilityOur process, on every project
- 01AnalysisThe market, the business and who will use the result: we understand where we are starting from.
- 02FeasibilityNeeds, costs and benefits compared, to choose the right solution.
- 03DesignThe solution designed in detail and agreed before it is produced.
- 04ProductionGraphics, photos, video or code, checked against the agreed requirements.
- 05LaunchGo-live or delivery, with training for those who will use it.
- 06ManagementSupport, measurement of results and ongoing improvements.
The people.
The team
- Gabriele Giudici
- Ilaria Recalcati
- Valerio Luca Trombetta
- Gianluigi Recalcati
- Ivan Barbacini
External collaborators
- Niki Aria
- Vittorio Bottini
The 4-day week.
We believe innovation, productivity and wellbeing come from a new way of working.
That is why we have adopted the 4-day working week, drawing on the best European standards and the most advanced organisational models of Northern Europe.
A model that puts people first, supports a healthy balance between personal and professional life, and fosters a culture built on efficiency, responsibility and results.
Because working better doesn't simply mean working less: it means creating more value, together.
From hand sketch to logo.
The markets.
- 01
Industry
9 lavoriSigilpacCeramica BardelliSmart SupplySmart Supply — Catalogue and brochureIAMETECHLean Factory SolutionsIAMETECH — Still lifeIAMETECH — The workshopIAMETECH — Brochure
- 02
Motorsport
9 lavoriTatuusIAME KartingIAME MotorsportKomet Racing TyresIAME — Microsoft 365IAME — ERA CustomsKart RepublicKart Republic — BrochureKart Republic — Semi-trailer
- 03
Agriculture
5 lavoriCOMPO EXPERT — LUV 2026 standCOMPO EXPERT — Organic farming catalogueCOMPO EXPERT — Basfoliar® Spyra Ca SLCOMPO EXPERT — 2027 CalendarDelso
- 04
Food
4 lavoriTenuta CambiagaLa BarcellaCiccirinella CaféCiccirinella Café — T-shirt
- 05
Sport
3 projects - 06
Health
2 lavori - 07
Art
1 project - 08
Motorcycles
1 project - 09
Windows and doors
1 project