Identity
Naming and identity.
Naming, logo and corporate identity: trademark registration and brand book for a recognisable mark.
How we work
The name and the mark grow out of the strategy, not out of passing taste. We propose a few reasoned alternatives, check domain availability and whether the trademark can be registered, then develop logo, colours, typefaces and applications, through to the brand book. The dragon and the typeface of this site came about this way: drawn by hand, then reduced to a mark.
Who it's for
Start-ups that need to launch with a solid name, companies renewing a dated trademark, groups that need to bring order to several brands, lines and products.
What you get
A verified name, a logo ready for every medium, from embroidery to the browser icon, and a brand book that lets anyone (printer, web agency, stand builder) apply the identity correctly.
What it includes.
Naming
The name that captures the soul of the business.
Logo and corporate identity
A recognisable mark, applied consistently across every medium.
Trademark
Trademark analysis, design and registration.
Brand book
The brand's rules, written so that everyone can apply them.
Projects with this service.
The other services in this area.
brand strategy and positioning, marketing plan and experience design.
Go to Strategy Designcatalogues and brochures, packaging and labelling, campaigns and print ads, and point of sale.
Go to Design Reputationbrand reputation and internal branding.
Go to Reputation Apparelheat transfer vinyl, DTF printing, sublimation and every kind of garment.
Go to Apparel The whole Brand & design areaWe give ideas a soul and the brand a direction.
Go to Brand & design