IAME · Partnership
From rebranding to IT, one partner.
IAME builds kart engines in Verdellino (Bergamo, Italy). It entrusted us with rebranding, communication and IT: from the logo to the company network, all the way to the championship platform.
- Based in
- Verdellino (BG)
- Sector
- Motorsport
La relazione
IAME and Unlead.
The client
IAME designs, builds and sells kart engines in Verdellino, near Bergamo, and through IAME Motorsport runs national and international championships all over the world. It is part of the Korus group, which brings together Italian motorsport companies.
The common thread
IAME entrusted us with a complete assignment: supporting, organising and managing the rebranding and communication, to have a single vision to share, refine with them and promote. The goal was to change IAME's image and presence as a brand on the market. To get there we worked on the brand, on offline and online communication and on the systems that keep the company running.
The projects.
01The rebranding
- Logo and corporate identity
- Offline communication materials
- iamekarting.com website
- iame-motorsport.com website
- iametech.com website
- kometracingtyres.com website
- Social media profiles
Logo and corporate identity, offline communication materials, website and social media profiles: one identity, inside and outside the company.
02Data and management software
- TeamSystem management software
- Integration with GP Progetti for production and networked machinery
The rebranding led us to reorganise data management: the management software is now TeamSystem, integrated with GP Progetti for production and for networked machinery.
03Network, data centre and devices
- Network infrastructure, data centre and devices
To do this we redesigned the entire infrastructure: the network, the data centre and the devices.
04IAME Series
- IAME Series brand: image and standards for track events
We created the IAME Series brand: a new concept of track events, with a shared image and standards.
05The IAME Motorsport platform
The journey culminated in the IAME Motorsport platform, built on our ERA Motorsport software.
06Microsoft 365
The latest IT project is the migration from Google Workspace to Microsoft 365.
07In progress
- NIS compliance in progress
- Sustainability report in progress
- Supervision of the solar power systems
Today we are working on NIS compliance and on the sustainability report, building on our supervision of the move to renewable energy: the solar power systems now reach 500 kW.
- +Also
- Customs procedures with ERA Customs
- Projects for PNRR (Italian recovery plan) funding calls
The results.
- +Brand consistency, from the logo to track eventsmore brand consistency, from the logo to track events
- +Aligned communication, online and offlinemore aligned communication, online and offline
- +Integrated data, from production to managementmore integrated data, from production to management
- +Infrastructure security and controlmore infrastructure security and control
- +Efficiency of internal processesmore efficiency of internal processes
- −Suppliers to coordinatefewer suppliers to coordinate
The projects in detail.
