Kart Republic: naming, logo, corporate identity and brand book for a kart chassis manufacturer: apparel, livery, vehicles and fit-outs. By Unlead.

The client

Kart Republic builds kart chassis in Due Carrare, in the province of Padua, and races with its own works team. It is part of the Korus group, which brings together Italian motorsport companies, including IAME and Komet.

The brief

A new brand to build from scratch: the name, the mark, and a system able to work on everything a manufacturer brings to the track, from the driver's race suit to the kart's bodywork, from the team truck to the paddock awning.

The approach

We came up with the name Kart Republic and designed the logo: an eagle with outspread wings above the name, KART in bold and REPUBLIC in light, in three versions (primary, compact in a frame, extended), in positive and negative. Around it, the corporate identity: three Pantone colours, yellow, orange and red, in parallel bands; the Paralucent typeface; the handwritten tagline, We are republic, we are one; the line-drawn eagle as a graphic element. Everything is collected in the brand book, with usage rules and applications: team and fan apparel, chassis livery, truck, van, awning and furnishings. The brand then took shape in the launch brochure.