Viauto — Logo, corporate identity and calendars
An open A, a turquoise VA.
Viauto: logo and corporate identity for a car dealer in Albairate (Milan). Business cards, notepad, wall calendar and desk calendar by Unlead.
- Client
- Viauto
- Based in
- Albairate (MI)
- Sector
- Automotive
- Online
- viauto.it ↗
The project
Logo, corporate identity and calendars for Viauto, a car dealer in Albairate: from business cards to the wall calendar
The client
Viauto sells cars and is based in Albairate, in the province of Milan, at Località Faustina.
The brief
A new brand and the printed pieces to use it every day, in the office and with customers: business cards, a notepad and two calendars, one for the wall and one for the desk.
The approach
We designed the logo: VIAUTO in thin, geometric lettering, with the A left open like an upside-down V, and below it the VA monogram in turquoise between two lines. Two colours, charcoal grey and turquoise, and a pattern made of the repeated logo that covers the front of the business cards and the backgrounds of the calendars. From there, the corporate identity: business cards, notepad and calendars all speak the same language.
- 2colours: charcoal and turquoise
- 14sheets in the wall calendar
- 28pages in the desk calendar
- A4the notepad format
Project images
The results.
- +A recognisable markplus a recognisable mark
- +The same mark on every printed piecemore of the same mark on every printed piece
- +The brand on customers' desks all year roundmore of the brand on customers' desks all year round
Our process, on every project
- 01AnalysisThe market, the business and who will use the result: we understand where we are starting from.
- 02FeasibilityNeeds, costs and benefits compared, to choose the right solution.
- 03DesignThe solution designed in detail and agreed before it is produced.
- 04ProductionGraphics, photos, video or code, checked against the agreed requirements.
- 05LaunchGo-live or delivery, with training for those who will use it.
- 06ManagementSupport, measurement of results and ongoing improvements.