Smart Supply
One brand for two trades.
Smart Supply: logo and corporate identity for an engineering company that makes components to drawing and distributes power transmission components. Letterhead, business cards, labels and roll-ups by Unlead.
- Client
- Smart Supply S.r.l.
- Based in
- Cesano Maderno (MB)
- Sector
- Industry
- Online
- smartsupply.it ↗
The project
Logo and corporate identity for a machine shop with two lines of business
The client
Smart Supply is a machine shop in Cesano Maderno, north of Milan: precision turning and milling to drawing, around twenty operators, 1,800 m² under cover. Alongside production, it distributes power transmission components from a stock ready for delivery.
The brief
A single identity for a company with two lines of business, production to drawing and component distribution, recognisable both in the workshop and in sales materials.
The approach
We designed the logo: a blue ribbon-like S, Smart in grey and Supply in blue, with the Italian tricolour beneath. From there, the corporate identity: letterhead, business cards, labels and two roll-ups, one for each line of business. The same graphic system continues in the catalogue and brochure.
Project images
The results.
- +Recognisabilitymore: recognisability
- +Consistency between workshop and sales materialsmore: consistency between workshop and sales materials
- +One identity for two lines of businessmore: one identity for two lines of business
Our process, on every project
- 01AnalysisThe market, the business and who will use the result: we understand where we are starting from.
- 02FeasibilityNeeds, costs and benefits compared, to choose the right solution.
- 03DesignThe solution designed in detail and agreed before it is produced.
- 04ProductionGraphics, photos, video or code, checked against the agreed requirements.
- 05LaunchGo-live or delivery, with training for those who will use it.
- 06ManagementSupport, measurement of results and ongoing improvements.