Harley-Davidson Dyna Candy Devil
12 photos
Exhaust Revolution
The exhaust, in the foreground.
Exhaust Revolution: photography of custom motorcycles and handcrafted exhausts, from the whole bike to the details. Photo shoots by Unlead.
- Client
- Exhaust Revolution
- Based in
- Quargnento (AL)
- Sector
- Motorcycles
- Services
- Photography
- Online
- er-system.it ↗
The project
Photography of motorcycles and handcrafted exhausts: Harley-Davidson and café racers, from the whole bike to the welds
The client
Exhaust Revolution makes type-approved handcrafted exhausts in Quargnento, in the province of Alessandria, for custom motorcycles, café racers and scramblers, and for Harley-Davidson, Indian and Royal Enfield. It grew out of the meeting between an experienced welder and a motorcycle enthusiast, and is an accredited manufacturer of type-approved exhausts.
The brief
A handmade exhaust is judged by its details: the bends of the headers, the welds, the finishes. The photos had to show them up close without losing sight of the bike they are fitted to.
The approach
We bring our experience in motorsport product photography to the set. Every bike is one of a kind and the lighting is built around it: a dark background, raking light that traces the curves of the headers and brings out the welds and finishes, no effects to hide the handiwork. Presence first, then the details. Before the studio shots, we also documented the work in the workshop, with a black-and-white reportage.
Where the exhaust is made.
The welder at the bench.
The bikes.
Harley-Davidson Hyper 48
12 photos
Harley-Davidson HB Prime Headbanger
12 photos
Harley-Davidson Forty-Eight Rizoma
12 photos
Harley-Davidson Fat Bob Pro Street
12 photos
BMW R100 Café Racer
12 photos
Honda CX650 Café Racer
12 photos
Yamaha R1 The Titan's Mug
15 photos
The results.
- +Perceived value of the exhaustmore: perceived value of the exhaust
- +Legible details: bends, welds, finishesmore: legible details: bends, welds, finishes
- +Consistent images across the whole rangemore: consistent images across the whole range
Our process, on every project
- 01AnalysisThe market, the business and who will use the result: we understand where we are starting from.
- 02FeasibilityNeeds, costs and benefits compared, to choose the right solution.
- 03DesignThe solution designed in detail and agreed before it is produced.
- 04ProductionGraphics, photos, video or code, checked against the agreed requirements.
- 05LaunchGo-live or delivery, with training for those who will use it.
- 06ManagementSupport, measurement of results and ongoing improvements.