Magenta — Milan--:--
IT
La Barcella — A copper pan on the stove, in the Barcella kitchen.

La Barcella

A place to leaf through.

La Barcella, now Tenuta Cambiaga: a 36-page monograph for the Oldani family's agriturismo. Photography and layout by Unlead, presenting the spaces, cuisine, hospitality and receptions.

Client
La Barcella, now Tenuta Cambiaga
Based in
Robecco sul Naviglio (MI)
Sector
Food
Online

The project

The monograph of an agriturismo: 36 pages of photography and layout on history, cuisine, hospitality and receptions

The client

La Barcella is the Oldani family's agriturismo in Robecco sul Naviglio, born from the restoration of an old estate. Together with the La Cambiaga farm and Barcella al Mulino, the old mill converted into rooms and small apartments, it offers dining, accommodation, weddings and private events. Today the business is called Tenuta Cambiaga.

The brief

Telling, in a single volume, the story of a place that does three things, cooks, hosts guests and holds receptions, and doing it in the voice of a family, not a price list.

The approach

A 27×27 square monograph in four chapters, each opened by a double-page photograph: the history, the stay, the cuisine, the receptions. We photographed spaces, dishes and details and laid out the volume around texts by Massimo Oldani, through to the print files for Blueprint. The labarcella.it website, also by Unlead, completes the story.

Project images

La Barcella — Each chapter opens with a double-page spread: here, a vintage slicer.
Each chapter opens with a double-page spread: here, a vintage slicer.
La Barcella — People first: mission, philosophy and an introduction by Massimo Oldani.
People first: mission, philosophy and an introduction by Massimo Oldani.
La Barcella — The cuisine, dish by dish: the starters.
The cuisine, dish by dish: the starters.
La Barcella — Weddings and events: the courtyard, the garden and the halls.
Weddings and events: the courtyard, the garden and the halls.
La Barcella — The last page of the volume: the labarcella.it website, in the same photographic style.
The last page of the volume: the labarcella.it website, in the same photographic style.

The photographs.

La Barcella — The portico.
La Barcella — The garden.
La Barcella — The courtyard.
La Barcella — The risotto.
La Barcella — A meat main course.
La Barcella — The laid table.

Photography and layout: Unlead.

The results.

Our process, on every project

  1. 01AnalysisThe market, the business and who will use the result: we understand where we are starting from.
  2. 02FeasibilityNeeds, costs and benefits compared, to choose the right solution.
  3. 03DesignThe solution designed in detail and agreed before it is produced.
  4. 04ProductionGraphics, photos, video or code, checked against the agreed requirements.
  5. 05LaunchGo-live or delivery, with training for those who will use it.
  6. 06ManagementSupport, measurement of results and ongoing improvements.

For the same client.

Other projects.

Looking to start a project?

We’re big on collaboration, and structured for impact. No brief is too small or too complex.

Contact Us
Tell us about your project

Looking to start a project?

  • A senior point of contactYou talk to the person who makes the decisions, from the first meeting to delivery.
  • Everything in-houseFrom brand to infrastructure, with no handoffs between suppliers.
  • Clear contractsNo jargon: goals, timelines and costs set out plainly in writing.

Or directly+39 02 45076976info@unlead.it

45.4647° N · 8.8838° E

What do you need

By sending this request you confirm you have read the privacy policy. We use your details only to reply to you.