Ceramica Bardelli
The people behind the ceramics.
Ceramica Bardelli: the group's corporate video, with Gianmaria Bardelli and designer Ronald Van Der Hilst, produced by Unlead.
- Client
- Gruppo Bardelli
- Based in
- Vittuone (MI)
- Sector
- Industry
- Services
- Video
The project
The corporate video of a ceramics group: research and design told by the people who do them
The client
Ceramica Bardelli was founded in Bareggio by Arnaldo Bardelli and opened its first factory in Vittuone, on the outskirts of Milan. Today it is Gruppo Bardelli, with the brands Ceramica Bardelli, Ceramica Vogue and Appiani.
The brief
Telling the story, in under two minutes, of a ceramics group that brings together family history, research and design, without reducing it to a tile catalogue.
The approach
A corporate video built on two voices: Gianmaria Bardelli, head of research and development, and designer Ronald Van Der Hilst. Tight black-and-white portraits, so that the words stay with the people, alternate with the collections in colour in real settings and with samples leafed through by hand.
- 1:43minutes of video
- 2voices: research and design
- 3generations of the Bardelli family
The video.
Project images
The results.
- +People at the heart of the storymore: people at the heart of the story
- +Research and design in the foregroundmore: research and design in the foreground
- +A story told in under two minutesmore: a story told in under two minutes
Our process, on every project
- 01AnalysisThe market, the business and who will use the result: we understand where we are starting from.
- 02FeasibilityNeeds, costs and benefits compared, to choose the right solution.
- 03DesignThe solution designed in detail and agreed before it is produced.
- 04ProductionGraphics, photos, video or code, checked against the agreed requirements.
- 05LaunchGo-live or delivery, with training for those who will use it.
- 06ManagementSupport, measurement of results and ongoing improvements.