Carlotta Pignaton
Between the gates, a brand.
Carlotta Pignaton: video for the skier Carlotta Pignaton Fagnani. Storyboard by Unlead, filming and editing in collaboration with Niki Aria.
- Client
- Carlotta Pignaton Fagnani
- Sector
- Sport
- Services
- Video
The project
A ski video as a manifesto: 40 seconds shot at Les Deux Alpes for the skier Carlotta Pignaton
The client
Carlotta Pignaton Fagnani competes in alpine skiing.
The brief
A short video introducing Carlotta and the way she skis, shot during training at Les Deux Alpes.
The approach
First the storyboard and visual direction: a manifesto rather than a sequential narrative, built on symmetry, a cold palette and sound. Then 4K filming on the slope, among gates, coaches and equipment, and the editing, in collaboration with Niki Aria: a black-and-white opening, then the colour of the slope and Carlotta's smile to close.
- 0:40seconds of video
- 4Kfilming resolution
- 2registers: black and white, and colour
The video.
Project images
The results.
- +Athlete recognitionmore athlete recognition
- +A consistent image on and off the slopeplus a consistent image on and off the slope
- +A video for sponsors and social mediaplus a video for sponsors and social media
Our process, on every project
- 01AnalysisThe market, the business and who will use the result: we understand where we are starting from.
- 02FeasibilityNeeds, costs and benefits compared, to choose the right solution.
- 03DesignThe solution designed in detail and agreed before it is produced.
- 04ProductionGraphics, photos, video or code, checked against the agreed requirements.
- 05LaunchGo-live or delivery, with training for those who will use it.
- 06ManagementSupport, measurement of results and ongoing improvements.