Ciccirinella Café
A secret recipe, on display.
Ciccirinella Café: e-commerce, product photography and video for three secret coffee blends sold online, by Unlead.
- Client
- TTC16 S.r.l.
- Based in
- Milan
- Sector
- Food
- Services
- Web, Photography, Video
- Online
- ciccirinellacafe.it ↗
The project
An e-commerce site for three coffee blends: product photos, video and an online shop built around the images
The client
Ciccirinella Café is the coffee brand of TTC16 S.r.l., the company behind the Toast to Coast venues in Milan. Three blends, Appapà, O'Guaglione and Mammà, presented by a moustachioed character who guards a secret recipe.
The brief
Bringing online a coffee that until then could only be tasted at the bar: letting people choose it without being able to smell it, selling and shipping it, and making them want to try it in the venues.
The approach
We photographed the packs and the gift box and produced the thirty-second video on the coffee cup that opens the story. Around these images we built an online shop: the three blends up front, each with its own colour, number and line, a page for each product, the gift box, the ordering guide and the two venues in Milan where you can try it. The same brand became a collection of T-shirts.
- 3secret blends, each with its own page
- 1gift box, also in a Christmas edition
- 2venues in Milan where you can taste it
- 0:31of video on the secret recipe
Project images
The results.
- +An online sales channelplus an online sales channel
- +Perceived product valuemore perceived product value
- +Speed on phonesfaster on phones
Our process, on every project
- 01AnalysisThe market, the business and who will use the result: we understand where we are starting from.
- 02FeasibilityNeeds, costs and benefits compared, to choose the right solution.
- 03DesignThe solution designed in detail and agreed before it is produced.
- 04ProductionGraphics, photos, video or code, checked against the agreed requirements.
- 05LaunchGo-live or delivery, with training for those who will use it.
- 06ManagementSupport, measurement of results and ongoing improvements.