Tatuus
The single-seater, one detail at a time.
Tatuus: a vertical video of the T-326 single-seater at the IAME Warriors Final, for Tatuus's social channels. Filmed and edited by Unlead.
- Client
- Tatuus Racing
- Based in
- Lainate (MI)
- Sector
- Motorsport
- Services
- Video
- Online
- tatuus.it ↗
The project
A vertical social video for Tatuus: the T-326 single-seater at the IAME Warriors Final, told in 15 seconds of details
The client
Tatuus designs and builds single-seaters for Formula 4 and Formula Regional in Lainate, near Milan: for many drivers they are the first racing car after karting. The T-326 is the new car of the Formula Regional European Championship, with the ATM engine by Autotecnica Motori.
The brief
A short video for Tatuus's social channels, shot at the IAME Warriors Final at the Leopard Circuit in Viterbo, where the T-326 was on display in the IAME area.
The approach
Vertical 4K footage, up close: the logo on the nose, the FREC livery, the ATM engine, the steering wheel with its display on, the whole car under the IAME banner. Then the edit, with slow camera moves and motion-blur transitions between details, made for a phone screen.
- 0:15seconds of video
- 4Kvertical footage
- 9:16social media format
The video.
Project images
The results.
- +A video ready for the client's social channelsplus a video ready for the client's social channels
- +The single-seater told through its detailsplus the single-seater told through its details
- +A native format for Instagram, TikTok and YouTube Shortsplus a native format for Instagram, TikTok and YouTube Shorts
Our process, on every project
- 01AnalysisThe market, the business and who will use the result: we understand where we are starting from.
- 02FeasibilityNeeds, costs and benefits compared, to choose the right solution.
- 03DesignThe solution designed in detail and agreed before it is produced.
- 04ProductionGraphics, photos, video or code, checked against the agreed requirements.
- 05LaunchGo-live or delivery, with training for those who will use it.
- 06ManagementSupport, measurement of results and ongoing improvements.