Komet Racing Tyres — Merchandising
Black, yellow, chequered.
Komet Racing Tyres: merchandise for IAME's kart tyres, three caps, a T-shirt, a drawstring bag and a backpack, designed by Unlead.
- Client
- IAME
- Based in
- Verdellino (BG)
- Sector
- Motorsport
- Online
- kometracingtyres.com ↗
The project
Merchandise for Komet kart tyres: caps, a T-shirt, a drawstring bag and a backpack in the brand colours
The client
Komet makes kart tyres, is based in Verdellino, in the province of Bergamo, and is part of the Korus group, which brings together Italian motorsport companies including IAME and Kart Republic. Komet tyres are the ones chosen for the IAME Series worldwide and for the IAME Warriors Final.
The brief
Taking the Komet brand beyond the website, to the track and to events, with items recognisable from a distance and consistent with the rest of its communication: the website and the Komet Mastertent.
The approach
We used only the brand's black and yellow, and two elements: the chequered flag and the komet wordmark. On each item we balanced them to suit the surface: symbol and wordmark together on the front of the caps, the full wordmark on the chest of the T-shirt and on the bag, the flag alone on the sleeve and on the front of the yellow snapback. The graphic design comes from our graphic design service.
- 6items
- 3cap styles
- 2colours, the brand's black and yellow
- 2bags: drawstring bag and backpack
The merchandise.
The results.
- +Brand presence in the paddockmore brand presence in the paddock
- +Recognisable from a distancemore recognisable from a distance
- +Consistent with website and Mastertentmore consistency with website and Mastertent
- +One visual language across every itemmore of one visual language across every item
Our process, on every project
- 01AnalysisThe market, the business and who will use the result: we understand where we are starting from.
- 02FeasibilityNeeds, costs and benefits compared, to choose the right solution.
- 03DesignThe solution designed in detail and agreed before it is produced.
- 04ProductionGraphics, photos, video or code, checked against the agreed requirements.
- 05LaunchGo-live or delivery, with training for those who will use it.
- 06ManagementSupport, measurement of results and ongoing improvements.