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Kart Republic — Brochure — The Kart Republic brochure: cover and inside pages.

Kart Republic — Brochure

We are not a temple, we are a republic.

Kart Republic: the launch brochure, twenty-four square pages on the livery, technology, design and production of kart chassis. A project by Unlead.

Client
KR S.r.l.
Based in
Due Carrare (PD)
Sector
Motorsport
Services
Design
Online
kartrepublic.com ↗

The project

The Kart Republic launch brochure: twenty-four square pages to present a new chassis

The client

Kart Republic builds kart chassis in Due Carrare, in the province of Padua, and is part of the Korus group. For Kart Republic we invented the name and designed the logo and brand book.

The brief

Presenting the brand and the first chassis to teams, drivers and dealers: not a technical data sheet, but a story that would give the new manufacturer a character, even before any results on track.

The approach

We designed and laid out the brochure: square format, twenty-four pages. The story unfolds in chapters, livery, concept and crew, each opened by black pages with the three colour bands; between chapters come technology, design and production, each with a page of text and a full-page photograph of the chassis. The line-drawn eagle, the handwritten tagline and the founder's signature hold it all together.

Project images

Kart Republic — Brochure — The front and back covers of the brochure.
The front and back covers of the brochure.
Kart Republic — Brochure — The opening: the manifesto and the name across the spread.
The opening: the manifesto and the name across the spread.
Kart Republic — Brochure — Technology, design and production, beside the chassis.
Technology, design and production, beside the chassis.
Kart Republic — Brochure — The chapter on the official livery.
The chapter on the official livery.
Kart Republic — Brochure — Technology is a keyword: text and photograph.
Technology is a keyword: text and photograph.
Kart Republic — Brochure — Manufacturing is an ability, with the signature on the bodywork.
Manufacturing is an ability, with the signature on the bodywork.
Kart Republic — Brochure — The Crew texture chapter: livery and T-shirts.
The Crew texture chapter: livery and T-shirts.
Kart Republic — Brochure — The close, on a detail of the livery.
The close, on a detail of the livery.

The results.

Our process, on every project

  1. 01AnalysisThe market, the business and who will use the result: we understand where we are starting from.
  2. 02FeasibilityNeeds, costs and benefits compared, to choose the right solution.
  3. 03DesignThe solution designed in detail and agreed before it is produced.
  4. 04ProductionGraphics, photos, video or code, checked against the agreed requirements.
  5. 05LaunchGo-live or delivery, with training for those who will use it.
  6. 06ManagementSupport, measurement of results and ongoing improvements.

For the same client.

Brand & designKart RepublicNaming, logo, corporate identity and brand book for a kart chassis manufacturer.Brand & designKart Republic — Semi-trailerThe graphics for the team's semi-trailer, applied as a wrap.

Other projects.

Looking to start a project?

We’re big on collaboration, and structured for impact. No brief is too small or too complex.

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  • A senior point of contactYou talk to the person who makes the decisions, from the first meeting to delivery.
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  • Clear contractsNo jargon: goals, timelines and costs set out plainly in writing.

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