Ciccirinella Café — T-shirts
Three characters to wear.
Ciccirinella Café: a collection of custom T-shirts for the three coffee blends, sold and given to customers. Conceived, designed and made in-house by Unlead.
- Client
- TTC16 S.r.l.
- Based in
- Milan
- Sector
- Food
- Online
- ciccirinellacafe.it ↗
The project
Custom T-shirts for a coffee brand: three designs, five colours, made to order
The client
Ciccirinella Café is the coffee brand of TTC16 S.r.l.: three blends, 9 Appapà, 15 O'Guaglione and 52 Mammà, each with its character written on the label. The client wanted custom apparel that genuinely meant something, to sell and to give to customers.
The brief
No-label garments, with no third-party branding, a low investment and no stock: made to order, without lengthening delivery times when a size runs out.
The approach
We put the full label on the T-shirt, number, name, pronunciation, line and character, with the figure beside it: simple things work, and the brand identity comes out even stronger. Top-quality organic cotton, like the coffee, vinyl application in our custom apparel workshop and restocking in 5 days. The designs echo those of the online shop.
- 5T-shirt colours
- 3blends, one design each
- XS–4XLsizes available
- 5pieces per size and colour, the production multiple
The collection.
The results.
- −Stockless stock
- −Initial investmentlower initial investment
- −Restocking timesshorter restocking times
- +Brand identitystronger brand identity
Our process, on every project
- 01AnalysisThe market, the business and who will use the result: we understand where we are starting from.
- 02FeasibilityNeeds, costs and benefits compared, to choose the right solution.
- 03DesignThe solution designed in detail and agreed before it is produced.
- 04ProductionGraphics, photos, video or code, checked against the agreed requirements.
- 05LaunchGo-live or delivery, with training for those who will use it.
- 06ManagementSupport, measurement of results and ongoing improvements.