IAMETECH: still life of precision mechanical parts, cylinders, crankcases, connecting rods and shafts, for the iametech.com website and the brochure. Photography by Unlead.

Client: IAME
Based in: Verdellino (BG)
Sector: Industry
Services: Photography
Online: iametech.com/produzione ↗

The project

Still life of IAMETECH mechanical parts: cylinders, crankcases, connecting rods and shafts, for the website and the brochure

The client

IAMETECH is the brand through which IAME, part of the Korus group, offers its precision machining as a contract service. For IAMETECH we had already designed the logo and built the website; for IAME we also look after the engine website and the championship platform.

The brief

Showing the quality of the machining through the parts themselves: milled, ground and anodised surfaces, engraved codes, tolerances you can read by eye. Clean, mutually consistent images for use on the website and in the brochure.

The approach

A studio still life shoot on a white background, with a reflection on the surface: light that separates the machined surfaces from the raw cast ones and makes marks and codes legible. Cylinders, crankcases, connecting rods, shafts, flanges and anodised parts, shot with the same light and from the same viewpoint, then post-produced to keep the white consistent. The photos went into the Production gallery on iametech.com and into the brochure.

1photo session
17photographs published
2uses: iametech.com website and brochure

The photographs.

IAMETECH, product still life

Mechanical parts machined in the IAMETECH workshop: cylinders, crankcases, connecting rods, shafts and flanges, on a white background, for the iametech.com website and the brochure.

17 photos

IAMETECH, product still life — A cylinder, from the head.

IAMETECH, product still life — A cylinder with the intake plate.

IAMETECH, product still life — A cylinder, from the cylinder head mating face.

IAMETECH, product still life — Half crankcase, with the bearing seats.

IAMETECH, product still life — A crankcase half, from the flywheel side.

IAMETECH, product still life — A crankcase cover, with its fins.

IAMETECH, product still life — A cylinder head, with its screw seats.

IAMETECH, product still life — A connecting rod, with its engraved code.

IAMETECH, product still life — A lightened connecting rod.

IAMETECH, product still life — A crankshaft, side view.

IAMETECH, product still life — A cast splined shaft.

IAMETECH, product still life — An aluminium flange, machined from solid.

IAMETECH, product still life — A burnished disc, with its engraved code.

IAMETECH, product still life — A burnished, drilled drum.

IAMETECH, product still life — A blue anodised flange.

IAMETECH, product still life — A blue anodised reed block.

The results.

Machining quality made visiblemachining quality more visible
Consistent images across website and brochuremore consistent images across website and brochure
Parts recognisable by mark and codeparts more recognisable by mark and code

Our process, on every project

01AnalysisThe market, the business and who will use the result: we understand where we are starting from.
02FeasibilityNeeds, costs and benefits compared, to choose the right solution.
03DesignThe solution designed in detail and agreed before it is produced.
04ProductionGraphics, photos, video or code, checked against the agreed requirements.
05LaunchGo-live or delivery, with training for those who will use it.
06ManagementSupport, measurement of results and ongoing improvements.

For the same client.

Brand & designIAMETECH — BrochureThe ten-page A4 brochure for the new brand.Photo & videoIAMETECH — The workshopThe photo reportage of the production plant, for the brochure.Web & marketingIAMETECHLogo, website, SEO and hosting for IAME's precision machining.Web & marketingIAME KartingThe website for IAME kart engines: range, track record, distributors and technical area.IT & softwareIAME MotorsportERA Motorsport, website and app for IAME championships worldwide.