Kart Republic — Semi-trailer
The biggest vehicle in the paddock.
Kart Republic: graphics for the KR Global Motorsport team semi-trailer, on all four sides, applied as a wrap. A project by Unlead.
- Client
- KR S.r.l.
- Based in
- Due Carrare (PD)
- Sector
- Motorsport
- Services
- Design
- Online
- kartrepublic.com ↗
The project
The graphics for the KR team semi-trailer: four sides to design, one single design applied as a wrap
The client
Kart Republic builds kart chassis in Due Carrare, in the province of Padua, and races with its own works team; it is part of the Korus group. For Kart Republic we invented the name and designed the logo and brand book and the launch brochure.
The brief
The semi-trailer carries the team from one circuit to the next and stays parked in the paddock for the whole race weekend: it is the biggest thing the team brings to the track. It needed new graphics, with the KR Global Motorsport brand, legible from a distance and able to host the sponsors without turning into a mosaic of logos.
The approach
We designed the graphics on all four sides, to be printed and applied as a wrap. Large diagonal bands in orange, light blue and burgundy cross the white background and intersect on the sides; at the top, the brand; at the bottom, a continuous black band with the website address running the full length and the row of technical sponsors. On the front, the brand in large format; on the rear, the same bands closing the design. The two sides mirror each other, so the semi-trailer is recognisable from whichever side you look at it.
- 4sides designed: two sides, front, rear
- 3colours in the diagonal bands
- 1continuous design, applied as a wrap
Project images
The results.
- +A team recognisable from a distance, on the road and in the paddockmore: a team recognisable from a distance, on the road and in the paddock
- +Orderly space for brand and sponsorsmore: orderly space for brand and sponsors
- +A design ready for printing and wrappingmore: a design ready for printing and wrapping
Our process, on every project
- 01AnalysisThe market, the business and who will use the result: we understand where we are starting from.
- 02FeasibilityNeeds, costs and benefits compared, to choose the right solution.
- 03DesignThe solution designed in detail and agreed before it is produced.
- 04ProductionGraphics, photos, video or code, checked against the agreed requirements.
- 05LaunchGo-live or delivery, with training for those who will use it.
- 06ManagementSupport, measurement of results and ongoing improvements.