IAMETECH — Brochure
Ten pages, a new brand.
IAMETECH: ten-page A4 brochure for IAME's precision machining, copy and layout. A project by Unlead.
- Client
- IAME
- Based in
- Verdellino (BG)
- Sector
- Industry
- Services
- Design
- Online
- iametech.com ↗
The project
The IAMETECH brochure: ten pages presenting IAME's precision machining
The client
IAMETECH is the brand under which IAME, part of the Korus group, offers precision machining as a contract service. For IAMETECH we also created the website, the still life of the parts and the workshop reportage.
The brief
A printed sales tool to present the new brand to industrial clients: who IAMETECH is, where it comes from, what it can do and with which machines, in a few pages to leave on the table.
The approach
We wrote and laid out the brochure: A4 format, ten pages. The story starts from IAME's heritage in motorsport, moves through values, mission and vision, and arrives at the application sectors, the machining processes and the machine park. Text pages alternate with poster pages: large words in blue, Reliability, Medical, Turning, over photographic backgrounds of metal, gears and machined parts.
- 10A4 pages
- 8application sectors
- 10machining and services on one page
- 5values, one word per line
Project images
The results.
- +A new brand presented in fullmore: a new brand presented in full
- +A tool to leave with clientsmore: a tool to leave with clients
- +Consistency with the website and photographsmore: consistency with the website and photographs
Our process, on every project
- 01AnalysisThe market, the business and who will use the result: we understand where we are starting from.
- 02FeasibilityNeeds, costs and benefits compared, to choose the right solution.
- 03DesignThe solution designed in detail and agreed before it is produced.
- 04ProductionGraphics, photos, video or code, checked against the agreed requirements.
- 05LaunchGo-live or delivery, with training for those who will use it.
- 06ManagementSupport, measurement of results and ongoing improvements.